What you'll learn

Introduction to Website Personalization

Introduction to Google Optimize

Different Types of experiments  you can run in Google Optimize

Creating your Google Optimize Account

Google Optimize Interface Overview

Google Optimize Account Structure

Connecting Google Optimize with Google Analytics

Adding Google Optimize tag to your website

Adding Google Optimize Chrome Extension

Creating Personalization Experience in Google Optimize

Website Personalization based on Technology and Device Category

Adding or Combining Multiple Targeting Rules

Personalizing Website Experience for New Visitors

Website Personalization for a referring Source

Personalization Experience Reporting

Requirements

No. This course covers everything from beginner to advanced

Description

In this course you will learn how to create Website and Landing Page Personalization using Google Optimize in order to increase your Conversion Rate and provide awesome user experience. In this course we will be covering

1. Introduction to Website Personalization

2. Introduction to Google Optimize

3. Different Types of experiments  you can run in Google Optimize

4. Creating your Google Optimize Account

5. Google Optimize Interface Overview

6. Google Optimize Account Structure

7. Connecting Google Optimize with Google Analytics

8. Adding Google Optimize tag to your website

9. Adding Google Optimize Chrome Extension

10. Creating Personalization Experience in Google Optimize

11. Website Personalization based on Technology and Device Category

12. Adding or Combining Multiple Targeting Rules

13. Personalizing Website Experience for New Visitors

14. Website Personalization for a referring Source

15. Personalization Experience Reporting

Who this course is for:

Digital Marketers interested in Website Personalization

Digital Marketing Managers

Digital Marketing Freelancers

Website Owners

Business Owners

B2B & B2C Marketeers

Demand Generation Managers

Digital Marketing Specialists

Digital Analytics Students

Marketing Analytics Students

Sales Manager

Marketing Manager

Sales Vice President

Marketing Vice President

Director of Sales

Marketing Director

Chief Sales Officer

Chief Marketing Officer

Chief Executive Officer

Product Managers

User Experience Designers

Website developers

Conversion Rate Optimization (CRO) specialists

Small business owners

Website Deisgners

Growth Hackers