https://www.creativelive.com/class/branding-basics-for-social-media-marketing-daymond-john
Create A Brand That Matters To Your Customers
Are you creating tons of content for social media but are still not getting the type of engagement and return for your efforts? You can create all the content in the world, but if you don’t clearly establish and define your brand, then your message will get lost. While having a great brand is not unique to social media, it is where most small businesses struggle in their marketing efforts.