I’m a huge advocate of simplicity and elegance; particularly for luxury brands. 

However, for certain clients, a highly detailed logo can be the perfect solution.

Think the rich version of the Versace logo… Armani, Bentley, Burberry, Breitling… 

What better way to let your clients know you can offer this where needed, than to create a custom example to showcase in your portfolio? 

That’s going to be the class project; by the end of this course, you’ll have your own beautiful, detailed logo, to showcase. I’ll even teach you how to apply powerful finishing effects on the final mockup.

Many designers daunted creating something so complex for a number of reasons;

• May have heard ‘Simple logo is more effective’. Well we're going to unravel the principles; what makes simple logos effective, and how can ensure those principles are applied to something a little more detailed.


• Some designers are not sure how to ensure a more complex design remains versatile, ‘works’ at smaller sizes.


• Some imagine it will take much longer! But by breaking this into manageable steps, and components; you can make the entire process suprisingly easy.

When you’re aware of the approach needed; which rules you can bend, break or must observe - you’ll be able to do this with complete confidence. 

And although we’re going to create a very specific example together step by step; This class will teach principles – so that you’re equipped to adapt and employ these techniques in a range of future projects.