Making Sense of Color and Brand in a Digital Age
https://www.skillshare.com/classes/Making-Sense-of-Color-and-Brand-in-a-Digital-Age/703411126
It has never been more important as brand owners, to be fluent in the ways and techniques of branding for digital. Long gone are the days of creating a brand simply as a logo and a couple of colors and a font. The times we are in, we have to consider all the ways that our audience interacts with our brand.
In this series, we talk about Color. Color is primary as it portrays the primary energy we want to convey. So understanding the basics of color management in brand creation is key. This course takes you through what you need to consider when processing color, such as: We will then put this all together by creating a quick landing page with a logo, all using the principles we talked about.
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