In this class, you’ll learn how to create an effective user persona for any kind of design project!

Learning to create user personas is an absolutely necessary skill for any designer. It helps you create an objective goal for your project and metric for success, which helps you make better work and ease communication with your clients.

Get ready to learn:

• What a User Persona is and the parts that make it up
• How to identify the main components of your project and how to start doing research
• How to identify the touchpoints of your project to create a user journey
• How to create a user persona and how to pick imagery
• And how you communicate that with the client

This class is for any creative that works with clients or wants to hone their skillset! If you’ve ever been curious about why designers use user personas, how they're created, or how you can use them for your own projects, this class is for you.

By the end of the class, you’ll not only have a better understanding of user personas, you’ll know how to continue to improve your design skills by creating objective goals and metrics for success!