This course teaches students about 14 different idea generation techniques one can apply for the different ideation techniques that are needed for you. Also a three step formula for the research and ideation was given very simply for students to apply it then and there. And also teaches students about the importance of metaphors and analogies for being innovative, and the majority teaches how to overcome the creativity block getting stuck and coming out of it.

Benefits of the Master Class:

1. Students will learn about 14 different types of ideation and idea generation techniques that have been taught in the course along with brainstorming, body storming, brain writing, storming, quick ideation et cetera based on the context students can fit and use it.

2. How to have a three step formula for doing research and ideation when it comes to product design let it be physical or digital products that can be easily applied.

3. Also teaches students about the importance of metaphors and how we can use it for inspiration from other designs and products by applying cross functionality.

4. How to use analogies for designing products and being innovative and real-time examples with 6 to 7K studies has been discussed and explained to students in detail.

5. How to overcome the creativity block when you do too much of ideation and how to overcome that vacuum has been explained with simple steps that will be helpful for the students and you are doing huge brainstorming and ideation sessions for hours.