https://www.domestika.org/en/courses/301-cursive-lettering-for-logos

During the years that Martina Flor—designer and lettering artist—has dedicated to creating lettering for brands from around the world and large publishing houses, she has been able to perfect her technique to stylize all kinds of letters. Thanks to the lettering it manages that, in addition to meaning, the letters also communicate through their style. Cursive lettering is one of the most expressive styles and one of the most effective ways to create a unique logo with personality; its forms give it a very special character and give it an authenticity value that refers directly to the writing of your own handwriting.