In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.

Topics include:

• Applying simple, consistent, and standard design principles
• Tailoring your menus, site map, and links for visitors
• Understanding progressive navigation
• Formatting page for information exchange
• Understanding the importance of the homepage
• Creating compelling category and landing pages
• Showing the price for products
• Having a call to action
• Asking for information on forms
• Using media to tell your story
• Earning ad revenue without discrediting your site