Learn what Google Analytics Premium is and what it can do for your business. David Booth compares the Premium feature set and price point to the standard Google Analytics offering and shows how to leverage exclusive features like increased sampling limits, creation and import of custom data, roll-up reporting, custom funnels, and more to get the most out of your data.

He then reviews the product integrations with DoubleClick, BigQuery, and Google Tag Manager, and explains the different ways to buy Google Analytics Premium if it makes sense for your organization.

 

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