The Interaction Design approach has rapidly been adopted by some of the world's leading brands, such as Apple, Google, Samsung, and GE and the approach is being taught at leading universities around the world, including Stanford and Harvard.

Interaction Design is a human-focused, prototype-driven process for innovation. In this course you will develop a solid understanding of the fundamental concepts of Interaction Design and you will learn how to implement your new found knowledge in your professional work life.

The Benefits - You will learn:

• The fundamental concepts of Interaction Design
• Why you should use Design Thinking and why it is more effective than traditional business methods when the goal is innovation and great design in a business environment.
• Practical Interaction Design methods and tools such as Wire Frame that will empower you to apply Interaction Design at work.
• Ethnographic and analysis methods, which differ from classical market research, such as focus groups and surveys.
• By working through a complete innovation project.
• How to initiate a new working culture based on a user-centric approach, empathy, and playful testing. A great deal of design still takes a top-down approach; specified, or determined in ways that do not involve iterative engagement with clients, customers, or end-users.
• Early and fast prototyping as well as testing methods that will help you reduce risks and accelerate organizational learning. This is especially important if you are responsible for the introduction of new products and services.

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