Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.

Topics include:
* Creating a Google Analytics account
* Installing tracking tags
* Reading the dashboard, graphs, and data tables
* Setting up report filters
* Looking at audience demographics and interests
* Tracking engagement with behavior reports
* Exploring traffic with acquisition reports
* Viewing shared content and referrals with social reports
* Reviewing SEO feedback
* Tracking events
* Configuring conversion goals
* Adding custom campaign tracking

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