From the key visuals and the logo to all collateral, tickets, posters, and supporting material — designing for an event is one of the more rewarding, and demanding, projects a designer can undertake because of the scope and different aspects of the task at hand, from branding, environmental and digital design. 

Who This Class is For
This class is for every designer who loves to work across many disciplines and think about the bigger picture. The designer that likes to create not just a logo or a poster, but a fully realised brand system and message for a client. You can see how your idea will work and adapt across print, digital and even on a tote bag, whilst maintaining a unified voice and stand out from the crowd.

What You'll Learn
Design is never an isolated thing. Especially when you're designing for an event you need to take into consideration the theme, location and your (target) audience. Will it be cool and edgy, warm and friendly, or very clean and minimal? After you have decided on your event, its about choosing the right typefaces, imagery (will it be photography, pure graphics or a mix of both?), and how you communicate the message of your event. Once you have the tone of voice nailed, its about applying that design to the various deliverables for your event, ranging from posters, brochures, tickets, the way-finding system, website and maybe even an app.

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