For UX and UI purposes, the ideation step of your workflow is often the first time you get to put the elements of an interface design together in a way that approximates what you would see on screen. In this installment of <i>UX Design Techniques</i>, Chris Nodder explores a variety of ideation techniques. Chris explains the benefits of brainstorming and how to get essential feedback from users, feedback that often flows more freely when the layouts are less polished than in later stages of design. He discusses how to use responses to ensure you are on the right track. He also explores other facets of usability testing, how to resolve pain points in the user experience, and more.