UX Research Methods: Interviewing
Size: 197 MB | Duration: 0h 35m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
By taking the time to understand the needs and motivations of your users, you can develop better products that actually resonate with your target audience. In this course, learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.
Amanda Stockwell explains what UX interviewing is, when UX professionals use interviews, and what kind of information you'll gather. She also takes you through how to prepare for interviews, moderate your sessions, and analyze your data. After you wrap up this course, you'll be prepared to conduct UX interviews on your own.
Topics include:
* What's a UX interview?
* The pros and cons of in-person and remote interviews
* Recruiting and selecting the right participants
* Planning interviews
* Crafting questions
* Conducting interviews
* Remaining neutral
* Organizing and analyzing data
* Summarizing findings
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