Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores. First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web. Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.

Topics include:
* What is local SEO?
* Understanding local ranking factors
* Identifying your top keywords
* Researching the competition
* Optimizing your site structure
* Using and testing structured data
* Creating localized content
* Optimizing on-page elements
* Tracking results
* Acquiring local citations
* Creating a Google My Business page
* Securing backlinks
* Collecting reviews
* Handling multiple locations