Most instruction available to people who want to learn more or start a career in UX is, well...wrong. Typically, these courses or programs focus on disparate, narrow parts of a design/development process. the problem is that UX isn’t part of any process: UX IS the process.

Great User Experience only happens when you look beyond what happens on the screen, beyond trends and technology and far beyond what people say they want or need. UX Design Fundamentals shows you where to look, how to make sense of what you find, and what to do with it.

Everything you need to know about UX — from theory to methods to how UX really works in the real world — is here. I've cut out all the buzzwords and the jargon and tech-speak in favor of clear, simple instruction in equally clear, simple language.

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