The 60s were a decade defined by bright colors, fluid patterns and psychedelic imagery. This era was a huge turning point for the design industry. This era saw creatives move away from earthy tones, Ad style caricatures and pin-up style icons that dominated the design world of the 50s. The 60s were a time for creatives to experiment and that was incredibly evident in the graphic and surface pattern design of the era.  From pop art to opitical art, to the loose melty vibes of psychedelic design the time brought about new styles that were often inspired but he psychedelic movement. This style spanned multiple genres and impacted art, movies fashion and music.