Would you like to be able to design products like a professional? Know additionally to Graphic Design also Product Design and Industrial Design? Are you planning to sell products to end customers but are not sure what makes good design? No matter what product it is, from electrical appliances to coffee cups, this course will teach you exactly that!

In this course I will show you step by step how to create professional Product Designs and market them. You'll learn all about Design Theory, Shaping, Coloring, Ergonomics, Target Groups, from sketch to modern designed product using a real project to redesign a hair dryer. The approach can be applied to any other product.

But what exactly will you learn in detail here in this course?

1. Design Research - Design Thinking - Design Theory - How exactly do you actually start after the product idea? In this part of the course I will show you step by step how to easily research real world examples on the internet from historical references to competitive analysis. After the market analysis, we will venture into patent research to avoid getting into litigation with the competition. We will also talk about how to use design thinking to find optimization opportunities and innovations that will make your product better than the competition's products.

    

2. Target Group - In this part of the course we will learn more about Pricing, we will create a Persona that reflects your future user. We will use a Morphological Box to select all the features that your potential buyer wants, so that the product fits the Target Audience perfectly.

    

3. Product Design - You will now learn how to get inspiration and put your ideas on paper for the first time in the form of Sketches and Technical Drawings. You will understand how to evaluate the shapes you have sketched, how to use edges to make the design more modern, aesthetic and expressive. You learn what is important in the design thinking process. You learn to adapt the shape of the product to the Ergonomics and the body sizes of the Target Group. You learn how to design controls, switches and buttons and which symbols are suitable for user-friendly operation - no topic is left out.

    

4. Marketing - Your finished product needs to be professionally presented and marketed to generate sales. In this section you will learn how to create a suitable Brand Name that relates to the product. We will create a matching Logo and Slogan and set both perfectly in scene. You will also learn to do a Product Presentation to present and visualize the product to your Agency Clients, Investors at a Startup Pitch Presentation or to the end customer in Marketing Ads on Facebook Business Manager or Google Ads. It's all about Marketing your product successfully.

After completing this course, you will be able to do the following things:

• Create an aesthetic, Modern Product Design for your product

• Implement technical innovations through a Design Thinking Process

• Adapt your product to the Target Group

• Evaluate and improve Styling, Lines and Shapes

• Focus on User Experience Design, User Interface Design, Usability, Controls and Symbolism

• Use Ergonomics to make your product as comfortable to use as possible

• Creating a Startup Pitch Presentation or Video Ad to sell your product