https://www.linkedin.com/learning/future-proof-your-marketing-genai-integration-for-roi-optimization

Navigating the AI landscape can be challenging. In this course, AI expert Lorenzo Johnson imparts vital lessons on harnessing AI for business growth. Lorenzo emphasizes the importance of correctly integrating AI tools and scaling operations, alerting you to common pitfalls. He provides valuable guidance on crafting personalized marketing strategies, enhancing user experiences, and leveraging customer feedback via AI. Lorenzo underscores the significance of upscaling and cross-selling tactics and preparing for the future of Generative AI. By the end of this course, you'll have a practical AI toolkit for your marketing and sales initiatives.