Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams shows you how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook and Twitter are complementary, and how to map your strategy to successfully leverage both. Megan explains the unique features of each platform—like Twitter's creator tools and Insights hub, and Facebook Shops and Facebook Business Suite—and discusses how to maximize your reach by attracting more followers and fans. Megan also shows how to write engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.