Concepts Of Digital Marketing Beginner To Pro In 3 Hrs

Published 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.94 GB | Duration: 2h 25m

Discover the secret to skyrocketing your business or career with just 3 hours of mastering the Concepts of Digital Marke

What you'll learn

Understanding digital marketing basics

Developing a digital marketing strategy

Implementing and measuring digital marketing tactics

Staying up-to-date with digital marketing trends

Requirements

No past experience required

Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)

Description

Are you tired of spending and money on marketing strats that don't work?If so, it's to take control of your digital marketing with our comprehensive course on the Concepts of Digital Marketing. In just 3 hours, you'll gain an understanding of the essential tools and techniques needed to succeed in today's digital age. From the customer journey to SEO and SEM, we cover everything you need to know to start seeing results that will make your competitors jealous.Our course is designed to be highly interactive, with practical tips and checklists packed into every section. You'll learn about the importance of having a website and the benefits of a progressive web app. We'll also show you how to prioritise keywords using the Intent Relevance Framework, and give you an overview of email marketing and social media marketing.Perhaps most importantly, we'll give you a framework for checking the relevance of digital marketing to your sector. With our Digital Usefulness Index, you'll be able to assess the potential impact of digital marketing on your business or career.Don't let a lack of knowledge hold you back. Sign up for our course on the Concepts of Digital Marketing and start seeing results today.Who this course is for:Website Owners.Business Owners.Social Media Marketers.Digital Marketers.Newcomers.Brand Owners.Side Hustlers.Freelancers.

Overview

Section 1: About the Instructors

Lecture 1 Meet the Instructor: Siddhesh

Lecture 2 Meet the Instructor: Gaurav

Section 2: Introduction

Lecture 3 Introduction to Digital Marketing

Lecture 4 Relevance of Digital Marketing to various industries

Section 3: Customer Journey

Lecture 5 Purchase Funnel

Lecture 6 Thinking as a consumer

Lecture 7 Connecting consumer needs - AIDA Model

Lecture 8 Application of AIDA Model

Section 4: Important Metrics in Digital marketing

Lecture 9 Key Terms in Digital marketing

Lecture 10 What is CTR and Conversion

Lecture 11 10 Tips to improve your CTR

Section 5: All about WEBSITE

Lecture 12 What is a Website?

Lecture 13 Benefits of a Website

Lecture 14 Progressive Web Apps

Lecture 15 Example of Progressive Web App

Lecture 16 Importance of having a Website

Section 6: Framework for checking relevance of Digital Marketing to your sector

Lecture 17 Starting with Digital Usefulness index

Lecture 18 What is Reach and Frequency?

Lecture 19 Explanation - Digital usefulness Index

Section 7: SEO and SEM

Lecture 20 Why SEO?

Lecture 21 Benefits of SEO

Lecture 22 On page SEO

Lecture 23 Off page SEO

Lecture 24 Why SEM?

Lecture 25 Importance of SEM to various industries

Lecture 26 Conjoined Twins - SEO & SEM

Section 8: The Digital Demand curve

Lecture 27 Demand Curve for search

Section 9: How to prioritise Keywords - Intent relevance framework

Lecture 28 Why this Framework?

Lecture 29 Explanation - Intent Relevance Framework

Section 10: Email Marketing

Lecture 30 Best practices - Email Marketing

Lecture 31 Recent examples of innovative and effective emails

Lecture 32 AI in email marketing

Section 11: Social Media Marketing

Lecture 33 Overview - Social Media Marketing

Lecture 34 Overview of Email Marketing

Lecture 35 Current trends in Social Media marketing

Section 12: GOOGLE

Lecture 36 The Google Ecosystem

Section 13: App Store Optimisation

Lecture 37 Overview - ASO

Lecture 38 Discovery, Engagement and Retention

Lecture 39 Key difference between SEO and ASO

Lecture 40 Factors Influencing ASO

Section 14: Key Takeaways

Lecture 41 Key Takeaways

Anyone looking to add highly paid skills to their CV,This course caters to a diverse range of ambitious individuals, from bright-eyed students and savvy business owners to visionary marketing leaders and their dynamic team members.,Website owners who want to improve and attract more traffic and sales

HomePage:

https://www.udemy.com/course/concepts-of-digital-marketing-bner-to-pro-in-3-hrs/