Influencer Marketing 2023: Win in Branding

Influencer Marketing 2023: Win in Branding - Beginner To Pro

Published 8/2023

Created by Dolunay Özeren

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch

Genre: eLearning | Language: English + srt | Duration: 108 Lectures ( 6h 21m ) | Size: 6.66 GB

What you'll learn

Find 1000s of influencers across different channels, such as TikTok, Twitter, Instagram, LinkedIn and YouTube

Create influencer marketing strategies with 50+ examples and case studies

How to do campaign briefing & spy on competitor campaigns

Reach & communicate with influencers effectively using 40+ ready-made templates

Measure and optimize campaign performance using KPIs and ready-made Excel calculator

Discover various income streams and opportunities on influencer marketing

How to buy the content rights from influencers and use them legally

Explore different influencer collaboration models, such as fixed-fee, sampling, affiliate

Create viral influencer marketing campaigns that boost your brand and sales

Determine the right price, pay and be legally correct

Requirements

No experience needed

Internet connection

Smartphone or computer

Description

In today's world, it is impossible to become a digital marketer or marketer without taking the power of two elements. One is social platforms such as Instagram, TikTok, YouTube, Facebook, Twitter, etc. And the second is, influencers creating content on these massive platforms. This comprehensive influencer marketing course is here to make you an expert on this trending skill set: influencer marketing.At the end of this course, you will gain the skills needed to create a viral influencer campaign from scratch.Find 1000s of influencersReach them & make a dealCreate viral strategyRun impactful campaignsMeasure the resultsEver wonder why you see tons of influencers promoting brands on social media? Who is planning all of these?When we are scrolling on TikTok or Instagram, viewing a video on YouTube, or another platform. We all watch content creators, engage with them, and care about their opinions. Then, a brand seeking your attention comes and collaborates with an influencer you watch to capture your attention. In the end, the brand becomes bigger and bigger, because they know in today's world, the way to the consumer's heart is through influencers they trust.Influencer marketing people are the geniuses behind these successful campaigns. We are literally experts on finding influencers whose audience will love our brand and collaborate with them. People might not know us, but, because they trust the influencer, they are also know and starting to trust us. That's what's happening behind the scenes when you are on social media. Exciting, right?Valuable Skills and Knowledge You Will GainFrom beginner to advanced, we will cover everything you need to work with influencers at scale. With 6 hours of content, 108 lectures, 50+ real-life examples, 30 downloadable resources, and many more…We start with fundamentals: Understanding influencer marketing, how people are making money with it, and what are the types of influencers and collaborations.Then, you will learn how to find 1000s of influencers and reach them. We will create our own influencer databases while finding them. You will also get 40+ influencer reach-out templates to level up your reach skills.Now, we don’t want low-quality influencers or fake followers. I will teach you exactly how to detect bad ones and also give you an influencer quality checker sheet for you to avoid any mistakes.Then it’s time to create a viral campaign strategy and give our influencer a smooth brief. But don’t worry, I will show you real-life examples and we will create tens of briefs together. They must blow up social media!After running all the content, we need to measure the results. I will provide you with a detailed influencer cost calculator sheet to analyze the results.We are not done. This is not a theoretical course! In the case studies section, we will apply all our knowledge to create a real influencer campaign where we find content creators on Instagram, TikTok, YouTube, Twitter, Facebook and create an amazing viral campaign.

Who this course is for

Aspiring digital marketers seeking comprehensive knowledge in the field

Professionals aiming to specialize in influencer marketing within the digital marketing realm

Business owners or entrepreneurs looking to leverage influencers for business growth

Individuals interested in mastering marketing on platforms like Instagram, TikTok, YouTube, Facebook, Twitter, etc.

Job seekers wanting to enhance their resume/CV with expertise in influencer marketing