In this course, you will learn how to create effective and engaging digital content for your church. We will cover a range of topics, including how to identify your target audience, plan and produce content that resonates with them, and use social media and other online platforms to reach a wider audience.

We will also delve into the principles of digital discipleship and how to use your digital content to foster deeper connections with your community and support spiritual growth.

By the end of this course, you will have the skills and knowledge needed to create compelling digital content that helps your church connect with and serve its members, as well as reach out to new people. Creating content is one thing, but implementing effective systems and content generation strategies will give you longevity in constantly producing meaningful and impactful content.

The course layout is:

1. Introduction to Content Creation in a Church

• Definition of content creation

• Effective content creation is crucial for churches

• There are many types of content you can create (e.g. social media posts, blog articles, newsletters, videos, etc.)

2. Understanding the Church's Audience

• Identifying the church's target audience

• Understanding the preferences, needs, and interests of your target audience

• Create content that resonates with your target audience

3. Developing a Content Strategy

• Set goals for the church's content

• Identifying the themes and topics that should be covered in the church's content

• Plan a content calendar

• How to determine the frequency and format for content

4. Examples and Guidelines for Churches

• Example of a job description

• A monthly posting calendar

• Ad matrix for ad campaigns

• Master Links file for systems management