What does it take to be successful at social media marketing? Find out in this course, as digital marketing expert Martin Waxman helps you to develop and implement a social media marketing strategy tied to your business goals. Martin shares definitions, strategy best practices, and tips for key activities like goal-setting, identifying and training your team, finding your customers online, and writing an action plan. He also outlines what content to publish where, how to publish it, and how to measure your success. Done well, social media marketing can help your small business build better relationships with customers.