Mastering Digital Marketing with Generative AI and ChatGPT

Embark on an extensive, skill-building voyage in the realm of digital marketing, enriched by the power of Generative AI and ChatGPT. This meticulously designed course will equip you with the tools and strategies to dominate the digital marketing landscape, offering a harmonious blend of traditional methods and cutting-edge AI technologies.

Section 1: The Foundations of Digital Marketing with AI

• Lecture 1: Introduction to Digital Marketing with Generative AI: An overview that sets the course for a transformative AI-driven digital marketing journey.

• Lecture 2: Syllabus, Ground Rules, and AI Community Engagement: Get acquainted with the course outline, expectations, and how to interact within our AI-focused community.

Section 2: ChatGPT Walkthrough for Digital Marketers

• Lecture 3: Quick Note on ChatGPT in Digital Marketing: Brief essential insights before diving deep into ChatGPT.

• Lecture 4-5: ChatGPT Guide for Digital Marketing: Explore the capabilities of both free and paid versions of ChatGPT tailored for digital marketing.

• Lecture 6: BARD vs ChatGPT in Digital Marketing: A comparative study focused on utility for digital marketing tasks.

• Lecture 7: Bard Extensions for Enhanced Digital Marketing: Uncover new ways to augment Bard's utility in digital marketing.

Section 3: AI-Driven Text-to-Image Tools for Marketing

• Lecture 8: Midjourney Guide in AI Marketing: A checkpoint to evaluate your AI-driven marketing skills.

• Lectures 9-13: Comprehensive guides on Leonardo AI, CANVA AI, Generative Fill Adobe, Fooocus, and leveraging ChatGPT for creative image prompts in marketing campaigns.

Section 4: AI-Powered Text-to-Video Tools in Digital Marketing

• Lecture 14: Runway GEN-2 for Video Marketing: Master the Runway GEN-2 tool for AI-enhanced video content.

• Lecture 15: AI Video Editing for Marketing: Learn advanced video editing techniques using AI tools.

Section 5: AI-Powered SEO Masterclass

• Lecture 16-36: An exhaustive deep dive into AI-powered SEO, covering the basics to advanced strategies like search generative experiences, REAL analytics, keyword analysis, content generation, and backlinking, with a focus on leveraging ChatGPT for SEO optimization.

Section 6: AI-Driven Email Marketing Strategies

• Lecture 37-38: Employ AI and ChatGPT to craft compelling email marketing campaigns, including text and image generation as well as HTML generation for product updates.

Section 7: AI-Enhanced Social Media Marketing

• Lecture 39-41: Strategize and execute AI-powered social media campaigns, from planning with an AI-generated calendar to creating short videos efficiently.

Section 8: Masterclass in Prompt Engineering for Digital Marketing

• Lecture 42: Dive into the world of AI prompt engineering, focusing on optimizing image prompts for marketing needs.

Section 9: Cutting-Edge Extras

• Lecture 43-44: An extra section featuring AI QR Codes and a nostalgic guide to the older GEN-1 for digital marketing applications.

Whether you're an experienced digital marketer or a newcomer eager to navigate the AI-enhanced digital landscape, this course offers a thoroughly detailed, step-by-step guide to maximize the potential of AI tools like ChatGPT in your digital marketing campaigns.