What you'll learn

Introduction to Digital Business Strategy

Branding 101

Sales and marketing

What digital is and what its not

Ways to market online and channels to use

Requirements

No materials or software are required.

Description

This course will help you develop a digital strategy that will help grow and also re-align the vision of your organizations business strategy to achieve success.This course helps you understand, and develop the techniques required for your company to build and implement a successful digital business growth strategy.It is developed to show you the proper techniques to assist your company in helping to build a digital growth pipeline that reshapes strategies related to branding, sales and marketing, leads generation, paying customers and sustaining your customers.It includes 13 lectures, with 2hrs38m video discussion guide that help you organize and execute quickly and effectively.It includes:· Standing out of the crowd· What a bad brand can do to your strategy· Laying the proper foundation for your digital strategy· Different channel to achieve your goal· Understanding the entire process from the point of traffic· Unit Economics (Very Important)· Understanding the technique to guarantee success and business growth.· Avoiding common mistakes. Understanding sales.Understanding marketingWho this course is for:· This course is meant for entrepreneurs, founders, senior managers, managers and senior executives, sales executives, executives who are either leading or part of a team championing growth or digital systems for their organization

Overview

Section 1: Developing a digital business growth strategy

Lecture 1 Introduction

Lecture 2 Branding 101

Lecture 3 Sales and marketing

Lecture 4 What digital is and what its not

Lecture 5 Ways to market online and channels to use

Lecture 6 Understanding and identifying your dream buyer

Lecture 7 Create the perfect bait for your dream buyer

Lecture 8 Capture leads and get details

Lecture 9 The God father strategy-

Lecture 10 Getting massive traffic or potential customers

Lecture 11 The magic lantern technique

Lecture 12 Sales conversion

Lecture 13 Automate and multiply

Lecture 14 Conclusion

This course is meant for entrepreneurs, senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization.