What you'll learn

Understand the true idea of branding and why people buy brands
Learn how to choose your brand's name
Learn how to create your brand values
Define your target audience, market & competition
Learn how to design a powerful brand logo
Discover the hidden elements involved in creating a successful brand.
Learn how to communicate your products and services visually
Create a story and a brand style guide
Create a brand with purpose, value, mission and personality to bring more benefits to your customers and gain their loyalty
Learn how successful corporations use strategies and positioning to stand out from the rest of the competition
Web marketing tips for branding

Requirements

An open mind and eagerness to learn.
A pen and a notepad.

Description

In the world of business, having a powerful brand is everything. Those who lack a brand strategy are surely going to struggle in their climb to success. Having a well-developed and strong brand can be the difference between success and failure in the modern business world.

In this course you will learn how to develop a compelling brand strategy by combining your personality and values with the functionality of your products, becoming a unique brand and company

Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand.

This course will help you start from the bottom, or from wherever you may be standing now, and help you perfect the formula so you can land on top.

With proven and specific approaches and principles, this course will set you on the path to selling more—and at higher prices—giving your customers exactly what they want and sending your profits through the roof.

In addition, I’m going to reveal secret elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

This course explores every step of the development process required to create the simplest and most immediately compelling brands. With consistency, step-by-step action, and clearly defined goals, you can become the owner of the next megabrand. If you’re ready to generate massive success with your very own company, invest in this branding course and invest in your brand.

What is in this Course?

32 lectures of condensed learning experience

Step-by-step instructions on all the stages for designing a brand

An engaging style of teaching

What you'll learn in this course:

· Understand the true idea of branding and why people buy brands

· Create a brand with purpose, value, mission and personality to bring more benefits to your customers and gain their loyalty

· Know exactly what steps to take to protect your brand name, so no one else can use it

· Avoiding common mistakes in branding

· Learn how to communicate your products and services visually

· Learn how successful corporation uses strategy and positioning to stand out from the rest of the competition

· Web marketing tips for branding

· How to develop a brand promise

· Creating a Brand Strategy

· Why is a strategy necessary

· Business Strategy vs Brand Strategy

· How to frame your strategy

· Defining your brand

· Determine who your target audience is

· Determine your market and competition

· Creating your Brand Values

· Developing Brand Design

· Developing a Brand Story

· Develop a Creative Brief

· Create a Brand Name

· Create a Logo that matches your brand

· Logo Design

· Choosing your tone of voice

· Creating your Brand Style Guide

· Trademarking a Brand

· Measure Brand Performance

Enroll NOW and learn how to build a brand that will connect with customers.

Who is the target audience?

Anyone interested and willing to learn more about branding
Entrepreneurs who are looking to create products and businesses
Designers, brand marketers, product managers