Practical and effective tools for the first phases of entrepreneurship.

Description

Creating A Business Model

This course will help you, a starting entrepreneur and/or innovator, taking your first steps on the way to a successful project. You will find practical and effective tools that will help you create clarity for yourself and for your potential customers and to innovate in your product and your business model. You will learn about scalability, validation and all aspects that you need to take into account in the very first stage of your project.   

That makes this course to be a pretty complete guide and toolbox!   

This course is no quick fix! No promises to become a millionaire by tomorrow, but in turn, the contents will allow you to build a sustainable, innovative and scalable business model. Hard work, but definitely exciting and worthwhile. It will allow you to turn your dreams into a viable project, discovering its potential and finding a scalable business model for it.   

You can apply the contents and methodology of this course to all sorts of projects, whether it be commercial, non-profit, entrapreneurship, etc.  

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• Starting entrepreneurs or people who want to be an entrepreneur.
• Innovators

Course content

• New Business Plan - Introduction and How to Start
  • Introduction
  • How to Choose a Theme
  • Pivoting and Mindset
  • Forming a team
  • Intelectual Property
  • Plan for the long term
• Creating Business Models - Innovation and How to Improve upon your Ideas
  • Brainstorming
  • Divergent Techniques
  • Convergent Techniques
• Starting Out Simple: the Playground for Entrepreneurs
  • Playground and First Hypothesis
  • The Heart
  • The Process Ahead and How to Handle Hypothesis
• Validation
  • Two cycles of validation
  • Interviews
  • Observation
  • Experiments
• Business Modeling
  • Business Model
  • Business Model Canvas
  • Value Proposition
  • Innovation in Other Parts of the Business Model
• Customers and Markets
  • Archetypes and segmentation
  • Types of Markets and Scalability
• Channels
  • Get, Keep and Grow
  • Metrics and the Law of Diffusion of Innovation
  • Digital Marketing Strategy
• Experiments
  • Advanced Experiments
  • Prototyping
  • Usability Tests and Innovation
  • Channel and Relation Experiments
• Tools
  • Hustling
  • Presenting your Idea
• Wrap Up
  • Finance and Ecosystem
  • Wrap Up and Next Steps