Your market's growth rate is out of your hands—but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company's objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid.