[lynda.com] Insights from an Online Marketer

Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients.[cut] This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.

Topics include:

    What is online marketing?
    Encouraging online conversations about your business and products
    Reacting to requests such as "make a viral video…now"
    Selling a story
    Finding success through blogging
    Keeping up with the latest marketing trends
    Starting a career in online marketing

Lorrie Thomas Ross is a speaker, trainer, marketing expert, and the CEO of Web Marketing Therapy, a marketing agency and training company that prescribes healthy marketing solutions for businesses. Her expertise empowers organizations to create scalable web solutions that brand and boost business.
Lorrie has been teaching web marketing since 2005, bridging the art and science of the subject with huge success. UC Berkeley Extension picked up her classes in 2008. Today, Thomas is hired by corporations for custom curriculum development.
Lorrie was on the founding team at ValueClick Media and has worked for CallWave, Inc. and Affinity Group, Inc. She speaks nationally on a number of marketing-related topics and writes for several online publications. She is the author of The McGraw-Hill 36-Hour Course: Online Marketing. She has been featured in the media as a web marketing expert by Inc., Forbes, SUCCESS Magazine, The Associated Press, eCommerce Times, Entrepreneur Magazine, DMNews, and TechNewsWorld.

Interview 35m 19s
What is online marketing? 2m 17s
Making a personal connection 1m 44s
Improving your online marketing 2m 49s
Finding new customers 1m 56s
Getting others to talk about your business 2m 56s
Advice for when your company says "make a viral video" 1m 55s
Story selling 1m 4s
Branding yourself 3m 26s
Working with a small budget 1m 6s
Investing rather than spending 2m 10s
Understanding the importance of social media 2m 13s
Experiencing success through blogging 3m 20s
Hiring an online marketer 1m 18s
Keeping up with the latest trends 1m 3s
Starting a career in online marketing 3m 5s
The future of online marketing 2m 57s