A unique insider’s view

I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires.

What am I going to get from this course?

• Over 35 lectures and 3 hours of content!
• Structure and write compelling sales copy
• Apply the power of emotional drivers, even when writing in a B2B environment
• Beat run-of-the-mill writers who focus on 'needs
• Write powerful calls to action
• Understand how to leverage features, benefits and advantages
• Craft professional press releases that get published
• Know how to become a Voice in their Industry
• Understand how to schmooze bloggers and the press to get published
• Interview end customers with confidence to create persuasive case studies
• Use the power of words to generate more sales leads
• Glean from a wealth of real-life examples
• Master White Papers - the most powerful way to generate sales leads bar none

More info  _https://www.udemy.com/copywriting-secrets/?dtcode=1D3r6fx2vo8w

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