Marketing Research Fundamentals
392MB | Duration: 1h 15m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.
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* Understanding market search
* Determining the research approach
* Understanding the types of research: qualitative to quantitative
* Developing questions
* Collecting data
* Analyzing data
* Preparing reports
* Identifying potential issues in marketing research
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