Welcome to How to Create a Growth Marketing System. I'm John Jantsch, the author of Duct Tape Marketing, and I've been working with small business owners for over 28 years now, and I've found that this topic of marketing is one that still confounds them. Now growth seems like a pretty noble idea for just about any business. In fact, it is the objective, the single greatest objective for most businesses. But is it growth for growth's sake? Is it, how do I pick the idea of the week to try to hack together some growth? Well, I'd like to suggest that growth and momentum comes by operating a very systematic, repeatable, predictable approach to growth, and that's what we're going to cover in this course.