Now the big question is : why Instagram? Why not Facebook, Twitter, YouTube, or any of the other social media platforms? Aren’t they just as effective for influencer marketing? The truth is that, although these other platforms can be useful for influencer marketing campaigns, none of them compares to Instagram.
With 800 million monthly active users, Instagram is an excellent platform for marketers to reach their target audience. Although this user base isn’t as large as that of Facebook, it is much more engaged, making it a more effective way for brands to get their message seen and heard. A Quintly study even found that Instagram has the highest interaction rate compared to all other social media platforms. More info - https://skl.sh/2QYOh4D 
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