To understand how to balance for a dramatic effect, let’s quickly go over the basics of balancing for natural effect. In summary, for a natural effect we make our ambient light brighter and use less flash power on our subjects. This creates an image where the evidence of flash looks so minimal that it almost looks like we only reflected natural light; and that is the goal for natural effect. To create a dramatic effect we need to do the exact opposite. We darken down our ambient light and brighten up the flash power.