Alex shares his experience moving to New Zealand and setting up his photography business from scratch. In just eight years he’s built a successful business, shooting a variety of campaigns and projects for a number of globally recognised clients, from the All Blacks rugby team to Audi and major industrial firms.

Alex, who predominantly uses speedlites for much of his work on location, reveals how he brings out the best in what many would perceive as ordinary scenes, the thought process behind his more creative portrait images, his experimentation with LEDs and his love for landscape images. Karl also chats to Alex about his techniques for location lighting and how he won the Geographic Landscape Photographer of the Year Award.

Topics covered in this live photography talk show:

• Starting and maintaining a successful photography business
• Marketing yourself and your business
• The art of industrial photography
• Using speedlites on location
• Photographing with LEDs
• Working with clients & understanding the brief