This course provides a comprehensive overview of Facebook for Business. There’s so much you can do with Facebook, Instagram, and Messenger Ads on your own and without a developer.

The first section of the course will help you set up your Facebook for Business infrastructure. You’ll learn what the core tools are, how to set them up, and how to use them. You’ll also install the Facebook Ads Pixel and learn how to use Custom Pixel Events.

In the next section, you’ll discover the advantages of Facebook for Business’ best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.  

Next, you’ll learn how to optimize the design of your ads. You’ll learn how to use Dynamic Creative to automatically test which photos, videos, headlines, and other creative elements work best. You’ll also learn how to use the Facebook Creative Hub and the new Facebook Canvas Ads.

What you'll learn

• Develop the full range of skills to launch and manage Facebook Ads like a Pro
• Target specific Facebook users using demographics, interests, and geography
• Use advanced features of Facebook Advertising like lead ads and app install ads
• Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting
• Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system)
• Build both a Facebook product feed and a Facebook product catalog 

With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:

• Understand the fundamentals of the Facebook for Business ecosystem and launch effective ad campaigns using the full suite of Facebook for Business features

• Identify your Facebook, Instagram, or Messenger advertising objectives and utilize advanced tools like the Facebook Product Feed, Dynamic Creative, Canvas Ads, and custom breakdowns

• Build core, custom, and lookalike audiences within Facebook for Business, including integrations with CRM platforms and e-mail management programs

• Discover the untapped power of Dynamic Display Remarketing, Manual Pixel-Based Remarketing, and on-platform engagement audiences

More info - https://skl.sh/2zZEuE1