One issue facing most business owners is how to get paid what your products and services are worth. The key to avoiding price competition is to stand out as special in the minds of your clients and prospective clients.

Our first instinct as creative and artistic service providers is to focus on promoting the quality of our work, but this is a very difficult point to compete on. In this presentation, you will learn:

• The two interrelated keys to standing out in a crowded market.


• The secret to building a reputation that catches the attention of your ideal clients.


• How to communicate the value of your offering so that your clients are happy to pay a premium for your work.