It is all about connection, being conscious of your expression as the photographer, and putting out the energy needed to get the look you are wanting in return. A look you can believe. To do this, you need to practice! Practice on yourself so you can master mirror posing. It is so much easier to SHOW your client what you are needing from them instead of having to explain it to them. You don’t want to leave your client hanging in a shoot, leaving them feeling uncomfortable. This will show in your photos. Instead, you should lead them with confidence and reassurance so they feel awesome and beautiful. The more confident you are, the more confident and comfortable they will become. You will notice this in their expressions.