I wanted to create this class because I’ve spent a lot of time creating identity for brands luxury sectors… Some designers would love to break into this sector, but feel daunted at the prospect. Well  this class will guide you through some of the key areas that transport a logo or identity system from feeling ‘mainstream’, to feeling ‘exclusive’ – from basic to high end.

The goals are very different; these brands are all about creating expectation – the expectation of an experience, a product, a service that’s going to impress and excite. Rather than shouting, they often need to emit an elegant, calm confidence – to draw attention.