Recent years have seen exciting changes in the ways we both create and consume media. We increasingly find that current media consumption is by video, although it had previously been dominated by the written word and still photographs. What does this mean for the still photographer? As producers of visual media, if we are hoping to continue to capture the attention of contemporary digital media consumers, we need to change with the times. Luckily, it is easier than ever before to produce not just passable video, but beautiful, cinematic movies with compact, easy-to-use, affordable equipment—you may already own much of it.