The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.

Topics include:

• Creating marketing videos
• Advertising with YouTube
• Defining your marketing goals
• Creating a YouTube content map: deciding where to embed your videos
• Working with use case scenarios
• Creating serialized content
• Incorporating graphics
• Setting up your channel page with a logo, description, and links
• Creating a customer dialog with comments
• Integrating with Facebook and WordPress
• Creating, managing, and monitoring YouTube ads