Photography is a highly personal, even intimate service, but photographers often seem to take their existing clients for granted. In fact, one of the biggest complaints about photographers is lack of communication and follow-up. In short: a lack of service. It seems many photographers drop the ball because they don't understand how difficult and stressful it is for their clients, especially non-professional clients, to hire and work with a photographer. It's actually very easy to make your clients feel special. All it takes is for you to put a little careful forethought into their experience!