In this video, you'll learn how to use what we call a “hybrid video sales letter” to sell your products and services. You will also learn why we do not recommend using the standard video or text-only sales letter, and how we use a new strategy to increase sales conversions. Of the people that have viewed sales videos promoting a product or service, over half will take some sort of action after viewing a video…including 12% who will actually buy the product being offered. To put this into perspective, typically only .5% to 2% of visitors to a “textonly” website will end up purchasing a product.'

In order to stay ahead of the game and your competition, you need to make sure that you stay up-to-date on the newest technology and utilize it to make your video sales letter stand out. I would like to introduce you to the hybrid, or smart, video sales letter. This type of strategy will allow you to take different products and services and use their different technologies to increase your sales conversions across the board. According to the Online Publishers Association and Adweek, online video has become a powerhouse to boost sales. These statistics illustrate just how influential video can be.