Competitive and market analysis are critical to product success. They help you understand the competition, size your market, and figure out what features are missing from your design. In this course, product managers Cole Mercer and Evan Kimbrell shares practical tips for conducting competitive and market analysis. Learn how to decide if the market is big enough to support your product and how to find direct, indirect, and potential competitors in your space. Cole and Evan also show how to build a feature comparison table to analyze product gaps and provides his top tips for busy product managers who need to keep an eye on the competition.