Without a clear understanding of your customer, you simply can't build a good product. That's why customer development is such a critical stage of product management. Customer development is the process of interviewing real users and building personas that summarize their wants and needs. In this course, you can learn the basics of customer development: finding users, preparing questions, and conducting interviews that reveal accurate insights. Instructors Cole Mercer and Evan Kimbrell also show how to use the information you've learned to build robust user personas and test and validate your product ideas.