Podcasting is a great way to promote a brand or build a following. In this course, public relations and social media expert Martin Waxman shows you how to create a successful podcast from the ground up. It starts with understanding your customers—and tailoring your podcast to their interests. Martin then shows how to choose the theme and format for your podcast and select quality gear that won't blow your marketing budget. He shares advice for finding the right guests, as well as the right resources to record, edit, and publish your podcast. Finally, Martin explains how to promote your podcast and measure the results.