By creating and curating a YouTube channel, you can build your online identity as you share your content with the world. In this course, learn how to set up a visually compelling new YouTube channel, build up your subscriber base, and convert clicks into action or commerce. Throughout the course, instructor Rich Harrington shares essential strategies for channel creation. Rich explains how to design artwork for your channel and shares tips for using YouTube cards and captions. He also dives into building a YouTube community, managing your channel in Creator Studio, live streaming, and more.