YouTube is where video and video creators thrive. By creating a YouTube channel, you can build a highly visible online brand and share content with the world. This course explains how to set up a brand-new YouTube channel, build your subscriber base, and convert clicks into action. Throughout the course, instructor Rich Harrington shares essential strategies for building an audience and maximizing engagement. Rich explains how to design compelling artwork, choose engaging thumbnails, and use YouTube cards and captions. He also dives into building a YouTube community, managing your channel in Creator Studio, live streaming, and more. Start watching and learn everything you need to build a YouTube channel into a successful business.