Every small business is different. However, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively—regardless of your team's size or budget. He explains how to identify your target market and competition, formulate your brand message, figure out the best marketing channels, identify your advertising options, and measure your results. He also provides guidance on how to decide whether to do your own marketing or hire a professional.